So you have a blog, now what?
Your blog belongs to you. You determine what you want to share with the world. Use the following blogging process, adapted from the Paperleaf website, before you begin to ‘Add New Post’…
- Identify an idea/topic. What are you passionate about and want to share? Determine your audience – who will benefit from the post? What do you think the world needs to know and understand? Narrow your focus – what exactly do you want your audience to learn?
- Research your topic. If you want an audience to take you seriously, your knowledge must run deep. Read. Research. Record. Read. Research. Record. Read. Research. Record…
- Write a title. A title’s main purpose is to attract the audience’s attention. It needs to be creative yet focused on the topic. Truly, it is your title that will determine whether the reader will actually read your post or not.
- Write your introduction. Your first sentence should “deliver a fiery blast of expertise (Kelvin),” to sustain your audience’s attention.
- Deliver digestible content. Information should be organized into focused, bite-sized statements that are easy to manage.
- Create a call to action. If need be, compel your audience to take action.
- Revise and edit post before publishing. Engage in several drafts and conferences prior to pushing the publish button.
From time to time I will share writing challenges that may serve as inspiration for posts. It is up to you to decide whether you would like to take on the challenge or not.
You will have the opportunity in class every other day for 15 minutes and an entire class period one day in the eight day cycle. Be sure to gather ideas to blog about in order to make the best use of your time.